The Headwear Studio

A headless e-commerce storefront for an architectural hardware brand. It gives customers a fast product browsing experience while letting the team manage products from WooCommerce.

The client needed the best of both worlds — a modern, fast-loading frontend that looks and feels premium, and a familiar backend system where they could manage hundreds of product SKUs, pricing, and inventory on their own. Building a traditional WooCommerce theme would sacrifice frontend quality. A fully custom Next.js build without a CMS would burden the client with developer dependency for every catalog update.

I implemented a headless WooCommerce architecture. WordPress and WooCommerce handle everything on the backend — product management, pricing, inventory, and orders — while Next.js builds a completely custom frontend consuming the WooCommerce REST API. This gives the client their familiar admin dashboard while delivering a premium, fast customer experience on the frontend.

• Premium architectural hardware — handles, hinges, locks, accessories
• Headless WooCommerce — client manages products independently
• Category-based browsing with finish and material filtering
• High-resolution product photography with specification details
• ISR for real-time product updates without full rebuilds
• Enquiry and order flow for architectural hardware

The Headwear Studio launched with a storefront that looks completely custom and premium while running on a backend system the client already knows how to use. The headless architecture eliminates developer dependency for catalog management while delivering the frontend quality that a premium hardware brand demands.