Flowal Storie

A tile showroom website for architects, designers, and homeowners looking for premium tile options. It solves lead generation by guiding visitors toward catalogue requests with useful context.

With 20,000+ tile designs across floor tiles, wall tiles, bathroom tiles, and kitchen tiles, the biggest risk was overwhelming visitors. Architects and interior designers visiting the site are busy professionals — they need to quickly understand the range, trust the quality, and get a catalogue in their hands without friction. The site needed to convert browsing architects into catalogue requests efficiently.

I designed the site around a single primary conversion action — the free catalogue request form. Every section of the site builds toward this moment: the hero positions the problem (struggling to find the right tiles), the stats build credibility (20,000+ designs, 500+ clients, 10+ years), and the CTA captures the lead with a targeted form for architects, designers, and end users.

• 20,000+ premium tile designs showcase
• Targeted catalogue request form for architects, designers and end users
• Role-based lead qualification fields in enquiry flow
• 500+ happy clients and 10+ years experience showcase
• Trove Innovations brand identity integration
• Fast static Next.js build for premium performance

Flowal Storie launched with a lead-generation machine disguised as a beautiful showroom website. The targeted catalogue request form with audience segmentation gives the sales team pre-qualified leads with context about the buyer's role and requirements. The premium Next.js build delivers the fast, polished experience that matches the brand's positioning.